Noven Pharmaceuticals, Inc - Jersey City, NJ
Exec Director Head of Sales and Marketing (Sales)
The Head of Marketing and Sales will report directly to the CEO. This high-visibility, hands-on position is responsible for building a scalable Marketing and Sales organization. This includes directing the planning and execution of a fully integrated commercial business plan encompassing marketing, sales, market planning, brand management and market research in addition to providing the overall leadership and direction to the Noven Marketing and Sales team. Develop and evolve marketing strategies and tactical plans to optimize the market and financial performance of the product. Work effectively with sales force leadership to implement HCP promotion activities and materials through field-based sales representatives and “inside” sales representatives, including management of physician samples. This role is at the executive level and will require on occasion evening attendance at Noven's Board meeting.
This position has an important cross-functional impact and frequent interaction and collaboration with other Noven Executives and key business partners including the head of Market Access and Trade to ensure that access strategies and tactics are aligned to the overall brand strategy. Ensure that reimbursement outlook is reflected in brand forecasts, and in the design of reimbursement support programs. Lead the relationship with the advertising agency to ensure that sound strategies and promotional campaigns are developed, and that budgets are managed effectively. Lead the patient/caregiver marketing programs, including the design and management of benefit verification and other patient support program elements, as well as any promotion via social media. In addition, work with Business Analysis and Finance to develop financial plans and manage budgets for the areas of direct responsibility. This role is the primary leader for marketing strategy and execution for this launch product, including promotion to health care professionals (HCP) and to patients/caregivers. This role will also manage Daytrana, Secuado and any ADHD “portfolio” strategies and initiatives.
Competencies:
Education / Experience:
Judgment / Decision Making:
Physical Demands:
The employee must be able to sit or stand for several hours