Digital Marketing Specialist (Marketing)

The Digital Marketing Specialist will play a key role and be responsible for managing a broad range of digital marketing initiatives, including website management, SEO, email campaigns, content marketing, assist with paid and organic social media, paid search (PPC) and analytics. This role requires a detail-oriented, analytic thinker with hands-on experience in digital marketing tactics, a data-driven mindset, and a passion for results-driven growth.

This role involves assisting with website updates, executing email campaigns, optimizing keyword performance, and working with digital agencies.  This person should be comfortable working in HubSpot, Pardot (or similar CRMs), WordPress, and leveraging SEO tools like SEMrush.

Job Type: Full-time

Rate: $65,000-$70,000/year, plus bonus

Work Location:  Remote, possibly with occasional on-site days

Role Responsibilities:

• Campaign and Project Management: Plan, create, and optimize digital campaigns across various channels including Google Ads, LinkedIn Ads, and paid social media platforms to generate leads and revenue.
• SEO & Website Optimization: Manage website performance with a focus on organic search, SEO best practices, and conversion rate optimization to drive traffic and improve lead generation.
• Email Marketing: Develop, execute, and analyze email campaigns to nurture leads and drive engagement with customers and prospects.
• Content Creation: Collaborate with the content team to create and promote engaging, SEO-optimized content across web, blog, email, and social channels.
• Analytics & Reporting: Monitor and report on the performance of digital marketing initiatives, adjusting strategies based on data insights to ensure maximum ROI.
• Collaboration & Digital Agency Coordination: Serve as a point of contact for digital agency partners, ensuring smooth communication and project execution.  Work with demand generation, product marketing, field marketing and brand teams to support marketing initiatives.
• Lead Generation & Conversion: Support the marketing team in converting website traffic into Marketing Qualified Leads (MQLs) and track lead performance from acquisition to conversion.
• Social Media & Community Engagement: Assist with paid social media campaigns, fostering engagement and driving traffic to lead-generating content.
• Collaboration & Coordination: Work cross-functionally with sales, product, and customer success teams to ensure marketing efforts align with overall business objectives.

Experience

• 2+ years of experience in digital marketing, preferably in a B2B or managed services environment.
• Experience with marketing automation platforms and CRM systems (Salesforce preferred).
• Proven track record of creating and executing successful digital campaigns with measurable results.

Knowledge, Skills, and Abilities

• Excellent written and verbal communication skills.
• Analytical mindset with the ability to interpret data and provide insights.
• Strong communication, project management, and organizational skills.
• Coachable and willing to learn new tools and strategies.
• Strong project management skills and ability to work in a fast-paced environment.
• Creative problem solver with a passion for driving results and innovation.
• Strong knowledge of SEO, SEM (Google Ads), paid social media, email marketing, and web analytics tools (e.g., Google Analytics, SEMrush, Pardot, etc.).
• Additional technical skills: Marketing Automation, Social Media Marketing, Content Management Systems (CMS), A/B Testing & Conversion Rate Optimization (CRO), Lead Management & CRM Integration.

Education

• Bachelor's degree in Marketing, Communications, Business, or a related field.

What We Offer:    

Remote work, competitive salary ($65k - $70K) plus bonus, 401(k) match, medical, dental, vision, short- and long-term disability, life insurance, flexible PTO, paid volunteer time off, paid parental leave, and working with world-class co-workers who are just as dedicated and as awesome as you are.   

What about OTAVA®?  

 At  OTAVA®, we are people empowering people to enable growth and we are excited for you to join us!     

As a global leader in secure, compliant, enterprise-class cloud hosting, we deliver a full range of solutions from colocation to private and hybrid cloud computing. We're creative thinkers who love to serve others, automate where possible, and change when required. Above all, we love to help our clients. We aim for superior client service in everything we do and strive to get even better. 

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