Digital Marketing Manager | Association (Finance)

There's Nothing Like Working at the Y!
At the Y, strengthening community is our cause. Our staff members are people who drive this cause - it is because of our drive, our passion, our belief in others, and our belief in the strength of our mission that we are able to make a difference - every day.
EVERY position positively impacts others at the Y - JOIN US, WE MAKE A DIFFERENCE!

JOB LOCATION: Association Office located at the Wellmark YMCA
HOURS/DAYS SCHEDULE: Standard work week, but may work evening or weekend hours to accommodate events.
SALARY: $50,400 - $55,000 annualized
CLOSING DATE FOR APPLICATIONS: April 20, 2025 - Applications will be reviewed on a rolling basis.

POSITION SUMMARY:
This position is responsible for the development and execution of the YMCA's digital marketing campaigns in alignment with the Association's strategic goals; building an engaged social media community; and managing the YMCA's website and other digital properties.

ESSENTIAL FUNCTIONS:

Develop, coordinate and implement plans and tactics for digital marketing and communications in alignment with the Association's strategic goals.
Manage the organization's websites, mobile app and other digital properties, including content management and functionality; serve as liaison to and direct the work of service providers.
Collaborate with Association Membership Director to market YMCA membership and programs to members and potential members.
Conceptualize, plan, implement and manage Association social media campaigns and platforms, creating an engaged online community.
Provide direction and assistance to YMCA branch executives and program directors in the development and execution of social media strategy and content.
Curate content, write, design, produce, and publish YMCA electronic communications including email newsletters, short videos, and digital campaigns.
Work with staff to find and write stories of impact, report current news, and gain an in-depth knowledge about programs, activities, and human interest stories in the organization.
Track and analyze digital metrics to report on and make recommendations for improvements.
Maintain current and relevant knowledge on digital marketing tools the organization uses regularly.
Maintain an awareness and knowledge of monitoring trends and technology development, including new options and capabilities that may have the potential of moving the organization's digital communication efforts forward.
Develop training for Association and branch staff on the use of digital platforms and best practices for content and posting.
Organize and maintain an online library of digital resources (photos, video, logos, etc.) for use by Association and branch staff.
Attends department, branch, and association meetings as required
Performs additional duties as assigned by supervisor or designated staff person.
Demonstrates and support the objectives of the Association as embodied in the mission statement and values.