Director of Thought Leadership Insights & Orchestration (Marketing)
Job Classification:
Marketing & Communications - MarketingPrudential, a global leader in expanding access to investing, insurance, and retirement security, is seeking a Director of Thought Leadership Insights & Orchestration. This role will influence the thought leadership direction and strategy across our US business, reinforcing our goal to help people live a better life, longer. The successful candidate will elevate Prudential's position as an industry thought leader, fostering deeper connections with customers and key decision-makers through innovative insights and perspectives.
Key Aspects of the Role:
Individual contributor collaborating with cross-functional teams and leaders to develop and implement thought leadership strategies that align with Prudential's overall business objectives
Orchestrate and facilitate thought leadership development, rather than focusing on first-person authorship
Ensure thought leadership initiatives receive support from key decision-makers across the organization
Drive the use of thought leadership and its content through the marketing funnel, including for performance marketing purposes
What You Can Expect:
Build and maintain relationships with key internal stakeholders, including senior leaders, CMOs, and cross-functional teams
Develop points of view and compelling narratives using internal and external data, along with original research, to uncover trends and position Prudential as an industry leader
Collaborate with cross-functional teams to ensure integrated execution of thought leadership initiatives
Use internal expertise and data, original research, existing insights, and/or external partnerships to create authoritative and unique points of view
Collaborate with insights team to commission new research or develop learning agendas
Source unique datasets and/or initiate research to fill knowledge gaps
Work with analytics team to develop and track key performance indicators (KPIs) to measure the effectiveness and impact of thought leadership initiatives, including driving engagement and generating leads
Stay up to date on the latest trends in thought leadership strategies and best practices
What You'll Need
Experience in developing and executing successful thought leadership strategies in the financial services industry
Industry knowledge in one of the following is required: life insurance, group insurance, retirement and annuities. High aptitude to learn about other businesses quickly
Strong understanding of trends and opportunities in investing, insurance, and retirement security
Critical thinker and excellent storyteller, with the ability to translate complex concepts into compelling narratives
Experience in collaborating with content creators and researchers.
Strong analytical skills and the ability to derive insights from data and research
Exceptional communication and presentation skills, with the ability to engage effectively with senior executives and business leaders
B2B or B2B2C experience
Advanced degree in economics or related fields (Ph.D. is a plus)
What We Offer You:
Market competitive base salaries with yearly bonus potential
Medical, dental, vision, life insurance, disability insurance, Paid Time Off (PTO), and leave of absences, such as parental and military leave
Retirement plans:
401(k) plan with company match (up to 4%)
Company-funded pension plan
Wellness Programs to help you achieve your wellbeing goals, including up to $1,600 a year for reimbursement of items purchased to support personal wellbeing needs
Work/Life Resources to help support topics such as parenting, housing, senior care, finances, pets, legal matters, education, emotional and mental health, and career development.
Tuition Assistance to help finance traditional college enrollment toward obtaining an approved degree, many accredited certificate programs, and industry designations.
Employee Stock Purchase Plan: Shares can be purchased at 85% of the lower of two prices (Beginning or End of the purchase period), after one year of service.
To find out more about our Total Reward package, see our Total Rewards Brochure. Some of the above benefits may not apply to part-time employees scheduled to work less than 20 hours per week.
What we offer you:
Prudential is required by state specific laws to include the salary range for this role when hiring a resident in applicable locations. The salary range for this role is from $148,800.00 to $201,200.00. Specific pricing for the role may vary within the above range based on many factors including geographic location, candidate experience, and skills.Market competitive base salaries, with a yearly bonus potential at every level.
Medical, dental, vision, life insurance, disability insurance, Paid Time Off (PTO), and leave of absences, such as parental and military leave.
401(k) plan with company match (up to 4%).
Company-funded pension plan.
Wellness Programs including up to $1,600 a year for reimbursement of items purchased to support personal wellbeing needs.
Work/Life Resources to help support topics such as parenting, housing, senior care, finances, pets, legal matters, education, emotional and mental health, and career development.
Education Benefit to help finance traditional college enrollment toward obtaining an approved degree and many accredited certificate programs.
Employee Stock Purchase Plan: Shares can be purchased at 85% of the lower of two prices (Beginning or End of the purchase period), after one year of service.
Eligibility to participate in a discretionary annual incentive program is subject to the rules governing the program, whereby an award, if any, depends on various factors including, without limitation, individual and organizational performance. To find out more about our Total Rewards package, visit Work Life Balance | Prudential Careers. Some of the above benefits may not apply to part-time employees scheduled to work less than 20 hours per week.
Prudential Financial, Inc. of the United States is not affiliated with Prudential plc. which is headquartered in the United Kingdom.
Prudential is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, ancestry, sex, sexual orientation, gender identity, national origin, genetics, disability, marital status, age, veteran status, domestic partner status, medical condition or any other characteristic protected by law.
If you need an accommodation to complete the application process, please email accommodations.hw@prudential.com.
If you are experiencing a technical issue with your application or an assessment, please email careers.technicalsupport@prudential.com to request assistance.
